When: June 22, 2017 2:00pm - 3:00pm ET / 11:00am - 12:00pm PT
Social change brands are a powerful expression of an organization’s mission and values, and are a key strategic asset that is central to their very success. But how are social change brands experienced today, and how can we bridge the gaps between strategic planning, online engagement, and real-world impact? In this webinar led by Matthew Schwartz , Founder & Director of Strategy at social change branding and experience design firm, Constructive, you’ll learn how to translate a clearly-defined brand strategy into effective online experiences to increase organizational cohesion, capacity, and impact.
Understand the fundamental dynamics that drive social change brands
Determine audiences experience brands
Use brand strategy to drive the online experience
How it works:
You will receive an e-mail with instructions on how to log in and participate in the webinar.
Webinar fee entitles purchaser to one computer log-in which cannot be shared. In addition, no refunds, transfers or credits will be issued for missed sessions. Access to the recording will be provided with purchase.
Presenter: Matt Schwartz
Matt Schwartz is the Founder and Director of Strategy at Constructive, a New York City-based brand strategy and experience design firm dedicated to helping social change organizations achieve greater impact. For over 20 years, Matt has worked as a designer and strategist, specializing in the social change and education sectors. He is a frequent speaker and writer whose work has been awarded and profiled by The Webbys, Communication Arts, The International Academy of the Visual Arts, The Communications Network, and others. He also currently writes Cause Driven Design®, a recurring column for The Foundation Center’s Philanthropy News Digest.
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