Leveraging Social Media and Events to Engage Millennials
When: May 4, 2017 2:00pm - 3:00pm ET / 11:00am - 12:00pm PT
Summer event season is coming! If you are planning a fundraiser or seeking to engage the next generation of donors, this webinar will help you learn how both goals can support each other. Join us for a dynamic workshop offering clear strategies, tactics, and resources to leverage the energy and activity of social media savvy millennials toward boosting your event’s fundraising success. Seasoned fundraiser Darian Rodriguez Heyman rounds out the third webinar in our online fundraising series with straight talk and helpful tools for posting and promoting your upcoming event, leveraging Facebook and Twitter, and taking advantage of free scheduling, analysis, and optimization tools to help you work smarter, not harder.
Build a social media strategy that appeals to younger audiences
Know best times of day to post your event social media messages and send emails
Identify ways to incentivize early sales through campaigns and promotions
How it works:
You will receive an e-mail with instructions on how to log in and participate in the webinar.
Webinar fee entitles purchaser to one computer log-in which cannot be shared. In addition, no refunds, transfers or credits will be issued for missed sessions. Access to the recording will be provided with purchase.
Presenter: Darian Rodriguez Heyman
Darian Rodriguez Heyman is an accomplished fundraiser, social entrepreneur, and best-selling author. His work “helping people help” started during his five-year tenure as executive director of Craigslist Foundation, after which he edited the best-selling book, Nonprofit Management 101 (Wiley & Sons). More recently, he authored the best-selling Nonprofit Fundraising 101, the first truly comprehensive yet practical guide to all aspects of fundraising for your cause, and stepped into the executive director role at Numi Foundation, where he oversees their clean water and curriculum development programs. Heyman also co-founded the only global conference series dedicated to social media for social good, Social Media for Nonprofits , as well as Sparrow: Mobile for All. Heyman is an in-demand fundraising consultant and board retreat facilitator, and a frequent keynote speaker at social impact events around the world.
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