Finish Strong: Maximizing End of Year Fundraising 10/26/2017
When: October 26th, 2017 2:00pm - 3:30pm ET / 11:00am - 12:30pm
Register by 10/22/2017 to receive the early-bird rate of $49
On 10/23/2017 the rate will increase to $69
Nearly one third (31%) of annual giving occurs in December. Are you prepared for the giving season? Researcher and campaign expert Derrick Feldmann offers guidance on how to update your end-of-year fundraising campaign to stand out from the crowd and get the attention your organization deserves. Get practical tips on how to garner donors’ attention and spur them to action by highlighting their donations' impact. Learn incremental fundraising techniques and a combination of online and offline tactics (including direct mail, social networking, advertising, PR listings, and grassroots organizing).
Learning Outcomes: Upon completion of this webinar you should be able to:
Design an end-of-year campaign that stands out from the crowd
Combine online and offline tactics to spur donors to action
Tailor messaging to highlight donor impact
Promote incremental fundraising to encourage additional donations
Intended Audiences: Fundraising, development, and marketing professionals.
How it works:
You will receive an email with instructions on how to register for the webinar in GoToWebinar, log in, and participate in the webinar.
When you register for this webinar, you receive:
a full recording,
a copy of the webinar slide deck, and
associated handout(s), if applicable
Webinar fee entitles purchaser to one computer log-in which cannot be shared. In addition, no refunds, transfers or credits will be issued for missed sessions. Access to the recording will be provided with purchase.
Presenter: Derrick Feldmann
Derrick Feldmann is an entrepreneur and sought-after speaker, researcher, author and advisor on cause engagement. He founded Achieve to help organizations address pressing issues through strategic, data-driven fundraising and awareness campaigns. He is creator/lead researcher of the Millennial Impact Project, a multi-year study of how millennials supports causes, and creator/producer of MCON, a national annual conference exploring how organizations turn engagement into movements. Derrick co-authored Cause for Change: The Why and How of Nonprofit Millennial Engagement and Social Movements For Good: How Companies and Causes Create Viral Change, contributes to Philanthropy News Digest and Huffington Post, and serves on the Leadership Faculty of the Points of Light Corporate Institute.
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