Leveraging Leadership for Social Media Success
Learn How to Leverage Your Leadership on Social Media
In this online course, we’ll show you how social media ambassadors can add value to your online activities, especially as it relates to fundraising. Leveraging Leadership for Social Media Success lets you learn at your own pace on your computer or mobile device.
Social media ambassadors come from inside and outside your organization. In fact, being socially engaged is fast becoming a required skill for social sector leaders. This means executive directors, board members, and others on your leadership team establishing their own personal presence on social media to help advance your organization’s mission and goals.
If your executive director is on social media engaging with funders, policymakers, colleagues, and other stakeholders, that can contribute to building your organization’s credibility and reputation. We’ll show you how to get there in this course, and also give you a strategy to launch your social media brand ambassadors program to engage external stakeholders. In one or two-person communications departments, mobilizing ambassadors inside and outside of your organization will significantly expand your reach and influence on social media.
This online course, completely self-paced and self-directed, gives nonprofit staff and their leaders concrete tools for building a comprehensive social media leadership strategy. You’ll have three months from the date of purchase to access the course, time you can use to complete the course at your own convenience and at your own pace!
This course was created with content from subject matter expert Beth Kanter, Master Trainer, Speaker, Author, and Blogger.
CFRE Education Points: 7
- A social media ambassadors plan for staff and board
- Strategies to facilitate adoption of the plan by internal stakeholders
- Draft guidelines for staff and board members’ personal use of social media
- Leader’s personal brand strategy
- Leader’s social media elevator pitch/Twitter profile
- Techniques to identify and recruit social media ambassadors outside of your organization
- Strategy and timeline for ambassadors’ continued engagement and involvement
Intended Audience (Note: No experience required or assumed):
- Communications staff
- Marketing staff
- Vice Presidents
- Development staff
- Program staff
- Social Entrepreneurs
How it works:
Within one business day of your registration, you will be enrolled in Leveraging Leadership for Social Media Success and receive an e-mail with a link to create your online account at our eLearning platform, Bridge.
Bridge is mobile- and desktop-friendly and only requires a web browser (Firefox, Chrome, Opera, Safari, or the latest version of Internet Explorer). Visit Bridge for more information on accessing courses, on navigating through a course and on technical requirements.
You will have access to the course for 90 days after course enrollment..
Our classroom training options can help you get:
SMARTER about proposal writing, proposal budgeting, and grantmaker relationships.
MORE CREATIVE in your approach to fundraising.
THE FUNDS YOU NEED with Foundation Directory Online, the nation's leading grantseeking database.