When it comes to increasing awareness around a cause, public service announcements (PSAs) are a powerful tool for getting your message out to new audiences. The challenge is, how do you illustrate the cause, the need, and the actions your audience can take to create social change in only 30 or 60 seconds? By understanding the components of a strong PSA, nonprofits can utilize this often untapped, and free, community outreach medium to truly make a difference in their communities and for the people they serve.
Harness the power of a PSA to raise awareness around your mission, cause, and organization
Write and produce a compelling PSA for television broadcast
Create a call to action that motivates viewers to engage
Understand and choose the right broadcast channels to reach your target audience
Participants will receive detailed instructions and a template for creating their own PSA .
These webinars are intended for nonprofits that:
Are thinking about creating a marketing or fundraising video or public service announcement (PSA)
Have already invested in a video but don’t know how to leverage it for more than one purpose (web, social media, e-mail communications, PSA)
Don’t have the budget for a new video but might have assets such as existing footage and photos. that can be used to create a visual marketing tool or PSA
Instructor: Susan Burnash, communications specialist with Purple Duck Marketing
How it works: Approximately one week before the session, you will receive an e-mail with instructions on how to log in, download handouts, and participate in the webinar.
Webinar fee entitles purchaser to one computer log-in which cannot be shared. In addition, no refunds, transfers or credits will be issued for missed sessions. If you miss a session, a recording of the webinar may be provided.