Is your nonprofit data-driven? In a world full of big data, predictive analytics, and artificial intelligence it can be a little intimidating to answer this question. Yet, when you take a step back and focus on the basics it’s refreshing to see that being “data-driven” isn’t as difficult as it may seem.
During this one hour session we’ll focus on data-driven fundraising concepts, specifically segmentation techniques you should be using to identify donors to engage with at the end of the year. We’ll discuss strategies and tactics aimed at helping you focus your attention on the right donors at the right time and ultimately maximize your capacity to raise money.
Outcomes: The webinar is designed to equip you to:
Identify your recently lapsed or downgraded donors
Develop a plan to engage and solicit lapsed and downgraded donors
Assess the effectiveness of targeted appeals to lapsed and downgraded donors
Select ten donors you will engage using suggested tactics before the end of the calendar year
How it works:
You will receive an email with instructions on how to register for the webinar in GoToWebinar, log in, and participate in the webinar.
When you register for this webinar, you receive:
a full recording,
a copy of the webinar slide deck, and
associated handout(s), if applicable
Webinar fee entitles purchaser to one computer log-in which cannot be shared. In addition, no refunds, transfers or credits will be issued for missed sessions. Access to the recording will be provided with purchase.
Presenter: Zach Shefska
Zach Shefska is an entrepreneur and data analytics nerd. As Director of the Fundraising Report Card, he helps non-profits harness the power of their data to better carry out their missions. In his spare time, Zach enjoys cooking, exercise, and spending time with his family. You can keep in touch with Zach through his website, shefska.com.