The revised and updated edition of Promoting Issues and Ideas shows you how to develop and enhance your organization's public relations plan. Equally valuable for old hands and newcomers to the field, the revised edition covers such essential aspects of nonprofit public relations as the creation of informational materials; exploiting public speaking events; expanding media coverage; orchestrating special events; managing public relations crises; and much more! The revised edition also includes information on new communication technologies available to nonprofits.

Promoting Issues and Ideas will teach you savvy strategies for representing your organization to its best advantage — skills that will help you win and keep the confidence of your community and your donor base.